BigLittle has been named a Spotlight Vendor in the 2023 Emerging Technology Report by GTM Partners. Learn More.

Setting The Stage: Initiating A Powerful Marketing Ops Strategy

Setting The Stage: Initiating A Powerful Marketing Ops Strategy

To initiate a marketing operations strategy, it’s crucial to follow key fundamentals:

Establish Goals and KPIs: Clearly define specific, measurable, attainable, realistic, and timely (SMART) goals. Specify metrics for measuring success, ensuring everyone involved understands the process, tracks progress, and recognizes goal attainment.

Map a Strategy Toward Goals: Break down goals into smaller, SMART steps, assigning each to a team member with measurable targets and deadlines. For instance, if improving email lead generation by 40% is the goal, quarterly growth targets can be set with a plan based on effective email marketing strategies.

Share the Plan Internally: Communicate the marketing operations plan to all relevant stakeholders, adapting the method based on team structure and technology. Whether digitally, in hard copy, or on a whiteboard, ensuring buy-in from every team member fosters unified movement toward the goal.

Execute the Plan: Gather necessary resources, assign tasks, and maintain open communication. Regular updates through methods like daily stand-ups and project management software keep the team informed and aligned.

Review and Report: Regularly assess progress against set metrics and goals, demonstrating how marketing success contributes to broader organizational objectives. This iterative process ensures ongoing improvement and alignment with strategic goals.

Scroll to Top