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Featured Asset: CASE STUDY


B2B SaaS provider ‘Plum Software’ saw that a large percentage of their leads were dying early in the marketing funnel. Discover how they improved MQL to SQL conversion by 50% and Lead to MQL conversion for exec personas by 150% with Revenup.

What’s Inside:

A closer look at how the customer addressed the following issues:

  • Reduced negative flow of MQLs to Remarket rather than SQL
  • Increased Remarket to MQL conversion
  • Reduced % of Idle leads
  • Improved lead to MQL for exec personas
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