Featured Asset: CASE STUDY
INEFFICIENT LEAD NURTURING
B2B SaaS provider ‘Plum Software’ saw that a large percentage of their leads were dying early in the marketing funnel. Discover how they improved MQL to SQL conversion by 50% and Lead to MQL conversion for exec personas by 150% with Revenup.
A closer look at how the customer addressed the following issues:
- Reduced negative flow of MQLs to Remarket rather than SQL
- Increased Remarket to MQL conversion
- Reduced % of Idle leads
- Improved lead to MQL for exec personas