BigLittle has been named a Spotlight Vendor in the 2023 Emerging Technology Report by GTM Partners. Learn More.

The revenue engine is broken for everyone

Not if we can help it


In our conversations with hundreds of revenue leaders, it became clear to us that the revenue engine is broken, for everyone, somewhere on the path to predictable revenue. More than 20 – 30% of revenue is lost in revenue leaks every year across marketing, sales and customer success teams and 99% of these leaks are very hard to detect due to siloed systems and lack of full funnel visibility. We’ve made it our mission to fix this imbalance and bring cutting edge tech to businesses to eliminate revenue waste and achieve peak revenue potential by streamlining their revenue engine and GTM operations.

Our objective is to provide RevOps leaders with the tools, techniques and insights to help them transform functionally siloed marketing, sales and customer success ops teams into a fully-integrated revenue operations organization. We help them do their job better so they can consistently meet and exceed revenue goals and deliver sustainable competitive advantage to the business.

Nivedita Ratakonda

Nivedita Ratakonda

Co-Founder & CEO

A second-time entrepreneur and chief hacker-tinkerer. Nivedita has 20+ years of enterprise experience across the Silicon Valley and Bangalore, and a track record of 3 prior startup exits.

Harish Agastya

Harish Agastya

Co-Founder & COO

A seasoned Go-To-Market and product executive. Harish is a startup fiend with demonstrated success in creating and building market traction for category-defining technology products at several cloud startups.


We are based in Austin, TX with offices in San Jose, CA and Bangalore, India. Our team has strong pedigree in enterprise applications, SaaS, massively scalable architectures, AI and other deep tech innovation.

Interested in being part of the first wave of this revolution?


The company is backed by Cloud4C, a Singapore-based cloud managed services provider and other esteemed angel investors and industry leaders from the tech industry and the RevOps domain.

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